Cookie and Tracking Technologies Policy
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1. About this policy
This Cookie and Tracking Technologies Policy explains how Elev8ed Integrated Marketing uses cookies, tracking pixels, tags, scripts, software development kits, analytics tools, advertising technologies and similar technologies on https://elev8edmarketing.com.au/.
This policy should be read with our Privacy Policy.
2. What are cookies and tracking technologies?
Cookies are small files stored on your browser or device. Tracking pixels and tags are small pieces of code that can collect information about how a person interacts with a website, email, ad or digital platform.
These technologies may collect information such as IP address, device type, browser, pages visited, time spent, referral source, campaign source, ad clicks, form events, conversion events and approximate location.
3. Why we use these technologies
We may use cookies and tracking technologies to:
- operate and secure the website;
- remember preferences and improve usability;
- understand website performance and visitor behaviour;
- measure traffic, enquiries, conversions and campaign attribution;
- improve landing pages, content and user journeys;
- deliver, measure and optimise advertising;
- create or use remarketing and similar audience activity where permitted;
- understand how people engage with emails and digital content;
- detect misuse, spam, fraud or technical problems.
4. Types of cookies and tracking technologies we may use
Essential technologies
These help the website work properly, including page loading, security, form operation and basic functionality.
Analytics and performance technologies
These help us understand how visitors use the website and how the website performs. They may include tools such as Google Analytics, Google Tag Manager, Microsoft Clarity or similar analytics platforms.
Advertising and remarketing technologies
These help measure and improve advertising activity. They may include tools such as Google Ads tags, Meta Pixel, LinkedIn Insight Tag, Microsoft Advertising tags, TikTok Pixel or similar advertising technologies.
Functional technologies
These support features such as embedded videos, booking tools, forms, maps, chat tools, CRM forms or social media embeds.
Email tracking
Marketing emails may use tracking technologies to understand whether emails are opened, links are clicked or preferences are changed.
5. Third party providers
Third party providers may collect or receive information from our website and use that information according to their own terms and privacy policies. These providers may process information outside Australia.
Before deploying tracking pixels, we aim to understand the purpose of the relevant provider, the information collected, how it is used and whether disclosure to overseas recipients is involved.
6. Consent and controls
You can control cookies and tracking technologies in several ways:
- use any cookie banner or preference settings available on our website;
- change your browser settings to block, delete or restrict cookies;
- use platform level ad settings and privacy controls provided by Google, Meta, LinkedIn, Microsoft, TikTok and other platforms;
- use privacy tools or browser extensions that restrict tracking;
- unsubscribe from marketing emails using the link or instructions in the message.
Blocking some cookies may affect website functionality, form performance, analytics accuracy or your experience.
7. Do Not Track signals
Some browsers offer Do Not Track signals. There is no consistent industry standard for responding to these signals. We may not respond to Do Not Track signals unless required by law, but you can use the controls described above.
8. Updates
We may update this policy as our website, tools, analytics, advertising stack or legal requirements change. The latest version will be published on our website.
9. Contact
For questions about this policy, contact info@elev8edmarketing.com.au
