Electronic Marketing and Communications Policy
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1. About this policy
This Electronic Marketing and Communications Policy explains how Elev8ed Integrated Marketing manages email, SMS, phone, remarketing and other marketing communications for our own business and, where relevant, when delivering marketing services for clients.
This policy is designed to support compliance with Australian spam, telemarketing, privacy and consumer protection expectations.
2. Consent for electronic marketing
We only send commercial electronic messages where we believe we have consent or are otherwise permitted by law. Consent may be express, such as subscribing, ticking a box, submitting a form or asking to receive updates, or inferred in limited circumstances where there is an ongoing relationship and the message is relevant to that relationship.
We keep reasonable records of consent where required. We do not send electronic messages merely to ask for consent where that message would itself be a commercial electronic message.
3. Sender identification
Commercial electronic messages from us should clearly identify the sender and include accurate contact details. Where a third party sends a message on our behalf, the message should identify the business that authorised it.
4. Unsubscribe and opt out
Our commercial electronic messages should include a clear way to unsubscribe or opt out where required. We will aim to honour unsubscribe requests within 5 working days and will not charge a fee for unsubscribing.
You can also opt out by contacting info@elev8edmarketing.com.au.
5. Marketing lists and client data
We do not knowingly use address harvesting software or harvested address lists.
Where a client provides a marketing list, CRM audience, lead list, custom audience, phone list, email list or SMS list, the client is responsible for confirming that:
- the information was collected lawfully;
- appropriate consent, notices and permissions exist;
- the proposed marketing use is permitted;
- unsubscribe, suppression and preference data is accurate and up to date;
- the list was not created using address harvesting software;
- the use complies with privacy, spam, telemarketing, platform and industry requirements.
6. SMS Sender ID Register
From 1 July 2026, Australian businesses and organisations that send branded text messages with an organisation name at the top of the message are required to register branded sender IDs. If we send or coordinate branded SMS messages, we will work with the relevant business, message provider or platform to consider sender ID registration requirements.
7. Telemarketing and Do Not Call
If we conduct or coordinate telemarketing, we will take reasonable steps to comply with applicable Do Not Call Register, consent, calling time, caller identification and record keeping requirements. We expect clients to provide accurate consent and suppression data for any phone campaigns.
8. Remarketing and targeted advertising
We may use remarketing, custom audiences, lookalike audiences and similar advertising tools where permitted. Individuals can use platform controls, browser controls and unsubscribe or opt out mechanisms where available. We will consider privacy, notice, consent and platform requirements before deploying tracking pixels or marketing audiences.
9. Misleading marketing
We aim to ensure our marketing communications are accurate and not misleading. Performance claims, testimonials, results and offers should be supported by appropriate evidence and context.
10. Contact
For questions or opt out requests, contact info@elev8edmarketing.com.au.
