Case Studies
Sports apparel eCommerce, paid media, creative campaigns, AI visibility and multi-channel growth
SCODY operates in a competitive sports apparel category where paid media, product proof, seasonal campaigns, brand authority, content quality and eCommerce conversion all matter. E8IM supported SCODY across Google Ads, Meta, campaign optimisation, content direction, influencer-style acquisition activity and AI-visible search foundations.
x4 Growth in Channel Execution
Expanded SCODY’s digital activity across Google, Meta, X, LinkedIn, Pinterest, email, SMS, influencer marketing, GPT-led optimisation and ViralSweep campaigns.
+295% Traffic Acquisition
Increased reach through multi-channel performance marketing, stronger campaign structure and brand ambassador activity designed to drive qualified traffic.
+40% AI Visibility Target
Built a structured AI visibility roadmap across priority product and category keywords, with improvement targets tracked through search and AI visibility tools.
The Challenge
SCODY competes in a crowded performance apparel market where cycling, triathlon and custom apparel buyers compare brands across search, social, product pages, reviews, proof points and seasonal promotions.
The business needed an ongoing digital partner that could support performance media, campaign execution, product-feed quality, content direction, visibility and conversion discipline across multiple channels.
The challenge was to keep acquisition activity commercially focused while giving the brand stronger foundations for search, social, AI visibility and campaign-led growth.
- AI-Powered Growth Framework
What We Delivered
From campaign structure to product discovery, every workstream was built to strengthen reach, sharpen conversion pathways and support measurable growth.
Paid media structure and optimisation
Reviewed channel performance, campaign structure and feed quality so Google, Meta and acquisition activity could be managed with stronger commercial rigour.
Commercial campaign execution
Supported EOFY sales, product feed refinement, Meta monetisation, instant forms, ViralSweep and content activity around measurable acquisition and consideration pathways.
Proof points turned into campaign assets
Used SCODY’s performance apparel strengths, product quality, fit, wind tunnel proof points and Australian-made positioning to sharpen campaign messaging.
Upper funnel brand awareness
Expanded reach through ViralSweep, EOFY activity, Made in Australia Week, seasonal campaigns and broader awareness-led execution across key channels.
Influencer and ambassador growth
Introduced structured influencer and brand ambassador activity to build trust, improve content depth and support qualified traffic acquisition.
Product discovery across search and AI
Strengthened product and category visibility by treating content, structured product information and citations as part of the modern discovery journey.
Custom, government and product-led growth planning
Driving custom B2B sales through redesigning landing pages and optimising Linkedin campaign performance.
- AI-Powered Growth Framework
✦ Modern search and CRO takeaway
We future-proofed SCODY for the next era of search — where AI systems surface the most structured, most visible performance brands ahead of the competition.
Performance apparel discovery is fragmented. Customers move between Google, Meta, product feeds, reviews, athletes, proof assets, AI summaries and direct brand research.
Elev8ed supported SCODY by connecting paid media optimisation with content, product discovery, creative proof and AI-aware visibility planning.
The most credible public case study angle is multi-channel execution depth: paid media, creative proof, product feeds, AI visibility and campaign optimisation working together.
Performance & Growth Outcomes
Real, measurable results across local visibility and customer experience.
Paid media structure
Stronger, more efficient paid media framework across Google and Meta
Campaign performance
Improved optimisation process delivering better results over time
Influencer reach
New acquisition channel opened through structured influencer program
eCommerce growth
Continued multi-year eCommerce performance support and growth
Multi-channel execution
Consistent campaign delivery across multiple paid and owned channels
Competitive positioning
Stronger digital presence in a highly competitive sports apparel market
SCODY operates in a highly competitive sports apparel market. E8IM supported multi-channel optimisation across Google, Meta, content, AI visibility and campaign strategy to build stronger acquisition foundations.
