Case Studies
Food & beverage · eCommerce · Wellness & lifestyle
Tea Life had strong products and clear brand demand, but the growth opportunity was bigger than a single channel. E8IM helped strengthen the wider eCommerce engine: organic visibility, paid acquisition, email and SMS, app and loyalty infrastructure, marketplace expansion, product discovery and AI-ready search architecture.
+27%
Website traffic growth year-on-year
+30%
Revenue increase from 2022
+1,438 positions
AI keyword position tracking across 75 tracked keywords since 2022
The Challenge
Tea Life needed to keep growing in a competitive eCommerce category where customers move between Google, marketplaces, email, product discovery, social proof and increasingly AI-led search surfaces.
- AI-Powered Growth Framework
What We Delivered
From infrastructure to visibility — every element built with purpose and measurable impact.
Channel expansion
Channel expansion from Meta and Google execution to Amazon, Temu, Bing, Pinterest, Flaunter and New Zealand activity.
Marketing automation execution
Email marketing execution, including lifecycle and post-purchase automation pathways.
SMS Marketing
Direct, high-conversion SMS campaigns to drive repeat purchases.
New app development
Built online transaction capability to expand digital sales reach.
eCommerce growth strategy
eCommerce growth strategy across SEO, paid media, owned channels and product-led content.
Website traffic optimisation
Website traffic optimisation and product discovery improvements.
Content & search visibility
Stronger content architecture to support product-led discovery.
Ongoing digital execution
Reporting discipline across Shopify, Search Console, AI keyword tracking and channel performance.
- AI-Powered Growth Framework
The strategy
We help built a future-proofed Tea Life, ready for the next era of search — where AI systems surface the most visible, most structured eCommerce brands first across search, marketplace and owned channels.
Elev8ed focused on improving the visibility foundations that bring more qualified customers into the funnel: technical and content SEO, product-led search architecture, Google Shopping, Google Ads, marketplace readiness and AI-visible content structure.
Tea Life is heavily influenced by seasonality, product education and campaign timing. Sale planning, product merchandising, email sequencing, app pushes and retargeting were aligned so traffic had clearer paths into relevant products and offers.
Email, SMS, loyalty and app pathways were used to support customers after the first visit or first purchase. The goal was not just more traffic, but a stronger customer relationship over time.
Performance & Growth Outcomes
Real, measurable results across local visibility and customer experience.
Revenue growth
30% revenue increase from 2022 through stronger digital execution
Traffic growth
27% year-on-year website traffic increase
New sales channels
App and marketplace channels opened new revenue streams
Owned-channel reach
Stronger eDM and SMS execution improved customer retention
eCommerce visibility
Improved product discovery across search and marketplace platforms
Digital ecosystem
A complete, scalable eCommerce infrastructure built for ongoing growth
Elev8ed helped Tea Life strengthen its eCommerce ecosystem through traffic growth, revenue improvement, channel expansion and consistent owned-channel marketing execution.
